As we enter the month of Av, which includes the holiday of Tisha b'Av, a day of mourning for communal tragedy, we are reminded of the power of ritual to sustain us during times of loss. However, for grieving families, the pain of loss can often make funeral planning challenging. In that spirit, we present an interview with Sharon Litvinsky and Jennifer Ross, founders of By Your Side, a funeral and memorial planning service in Princeton, NJ.