A few weeks ago I saw a sponsored Facebook post announcing the publication of the Asufa Haggadah. While I normally tend to ignore sponsored posts, this one stood out, and I dutifully clicked on the link. Within minutes I was entering my order information for this stunningly gorgeous haggadah. I was not alone. The haggadah has been ordered in 42 states and as far away as Japan. It’s perhaps as “hot” (if not hotter than) the New American Haggadah that debuted in 2012.